Site: Universia Knowledge Wharton - Marketing
Selected Article: “Espanhol, Inglês ou Spanglish? Eis a Questão.”
Address: http://www.wharton.universia.net/index.cfm?fa=viewArticle&id=950&language=portuguese
Category: Media; Marketing
Summary: Focused on a more commercial and marketing approach to the issue, this article discusses the use of the English or Spanish languages in order to reach Hispanic descendants in the United States as a way to consume the American media. It remarks the existence of Spanglish as not suitable to the publicity market regardless its impressive popularity.
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